By advertising on Hearth & Flame through Google Ads, you agree to be bound by Google's Advertising Terms of Service and all applicable policies listed on this page. The following summarizes key obligations and rights for all advertisers.
T&C 01 — Legal Compliance
Advertiser Legal Obligations
Advertisers must comply with all applicable laws and regulations in any location their ads target. Google Ads policies are in addition to — not a substitute for — local legal requirements. It is the advertiser's sole responsibility to research and comply with regional laws including GDPR, CCPA, consumer protection regulations, and sector-specific advertising rules.
T&C 02 — Policy Changes
Policy Updates & Amendments
Google regularly reviews and updates its advertising policies in response to changes in online trends, industry norms, legislation, and platform practices. Advertisers are expected to monitor the Google Ads Policy Change Log and stay current with all updates. Continued use of Google Ads constitutes acceptance of updated policies.
T&C 03 — Ad Disapprovals
Disapproval & Appeal Process
When an ad is disapproved, Google provides notification through the advertiser's account with specific reasons. Advertisers may fix the violating ad and resubmit, or appeal the decision via the Policy Manager. Account suspensions may be appealed through the dedicated suspension appeal process. A minimum 7-day warning is issued before suspension for editorial violations.
T&C 04 — Account Suspension
Suspension for Violations
Google may suspend advertiser accounts for repeat or egregious policy violations. A strike system is applied for repeat offenders. Severe violations — including promotion of illegal content, malware, or CSAM — may result in immediate permanent suspension without prior warning. All suspension decisions may be appealed through the Google Ads suspension help portal.
T&C 05 — Language & Jurisdiction
Official Language & Jurisdiction
The English version of Google Ads policies is the official, authoritative version used for all policy enforcement. Translated versions are provided for convenience only and do not alter the content of the policies. In any case of ambiguity between a translation and the English version, the English version controls.
T&C 06 — Advertiser Verification
Identity & Verification Requirements
Google requires advertiser identity verification for certain categories including political content, financial services, healthcare, and others. Advertisers must provide accurate business information, verifiable contact details, and valid payment information. Providing false information during verification is a policy violation and may result in permanent account termination.
T&C 07 — Limited Ad Serving
Impression Limits & Qualified Advertiser Status
Certain ad formats and features are subject to access restrictions. Ads with higher potential for abuse or poor user experience may have limited impressions until the advertiser achieves "qualified advertiser" status. Advanced formats may require meeting specific requirements or completing certification before they become available.
T&C 08 — Personalized Advertising
Personalized Ads & Remarketing
Use of personalized advertising — including remarketing, customer match, and custom audiences — is subject to additional data policies. Advertisers using these features must have explicit user consent where required by law (e.g., under GDPR). Customer match data must be used ethically and only for permitted audience creation and exclusion purposes.
T&C 09 — Display Network
Google Display Network Rules
Display & Video 360 users must comply with this Google Ads policy and also visit the Display & Video 360 help center for additional restrictions. Display ads on this site are subject to all standard Google Ads policies and any publisher-specific restrictions set by Hearth & Flame as an AdSense publisher.
T&C 10 — Transparency
Advertiser Transparency Requirements
As of May 2025, Google requires all advertisers to disclose payment entities in their ads. Advertisers must not misrepresent the entity paying for advertising. Political and election-related advertisers face additional transparency requirements including disclosure of the entity behind the ad and its funding source.
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Automated AI review
Google AI, modeled on human reviewer decisions, scans all submitted ads and destinations continuously. Most ads are reviewed within 1 business day. Automated systems detect the majority of policy violations at scale.
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Human evaluation
Complex, nuanced, or severe cases are reviewed by specially-trained Google policy experts who evaluate context and intent beyond what automated detection can assess. High-stakes cases always involve human review.
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Strike system
Repeat offenders accumulate strikes with escalating consequences: ad disapprovals → account warnings (7-day notice for editorial) → temporary suspension → permanent account ban for severe repeat violations.